Julia Hugg

Advising AI and B2B SaaS founders and executive teams on product marketing, strategic narrative, customer storytelling, and GTM execution.

• Embedded 16 months with Arch, a workforce intelligence platform, as founding GTM and client engagement lead: built the positioning system and GTM engine, grew the anchor enterprise account from a $30K design partnership into a $600K production SOW, and delivered $6M+ in documented client value in a single quarter.
• Produced 5 customer case studies for Anova end to end, from candidate sourcing and interviews through drafting and publication, creating new sales and marketing proof points.
• Selected clients: Arch, Anova, beehiiv, Vast.ai, Ultravox, Anatomy Financial, Docket, Wpromote, Unacast, Venntel.

AI-powered execution across product marketing, sales enablement, customer insights, and lifecycle marketing for AI and SaaS companies.

• Drove 201.6% QoQ growth in content views and 333% growth in lead submissions for Vast.ai through customer interviews, ICP development, and 5 new case studies supporting upmarket expansion.
• Delivered a 45% MoM lift in website traffic and 45% more qualified leads within 60 days for Ultravox via a new strategic narrative, messaging arcs, and launch content engine.
• Helped save a $250K renewal through combined product marketing, lifecycle marketing, and demand generation; ran win/loss and interview programs that reshaped roadmap and GTM priorities.

Player-coach leading a globally distributed product marketing team of 6, with 3 direct reports.

• Drove 30% revenue growth and 133% ICP penetration through a market repositioning: new platform narrative, customer segmentation, solution and use-case development, and segment-based GTM.
• Generated $250K in 6 months leading post-acquisition integration of a GenAI guest-experience platform across product, marketing, sales, legal, and operations.
• Contributed to 40% churn reduction and an 80% win rate on a 0-to-1 product, from concept through launch, sales enablement, and KPI alignment.

Led GTM integration of 15+ products and acquisitions into a unified governance platform.

• Delivered 40% growth in add-on sales via a tiered launch framework across 5 product categories that became the standard for Tier 1 launches, with 24% growth in Minutes documents created and $285K in new pipeline in the first 30 days.
• Increased key-account revenue 30% and multi-product adoption 25%, with retention up 20%, through industry-specific GTM motions, voice-of-customer research, and persona-based sales plays.
• Portfolio work contributed to $500M+ in follow-on investment from Blackstone, Insight Partners, and Clearlake.

Promoted to launch and scale a new global function, leading a team of 15+ across key markets.

• Drove 45% higher opening occupancy and 30% growth in total contract value through an enterprise-grade marketing toolkit, property-branding strategy, and multi-channel awareness campaigns.
• Built the business case, financial rationale, and scalable systems that secured executive buy-in and repositioned WeWork as a credible enterprise alternative to traditional landlords.

Founding member of the enterprise product marketing team.

• Drove $50M+ in expansion revenue, with retention up 65% and conversion to private space up 35%, via an enterprise growth-advisory program for at-risk scale-ups.
• Launched HQ by WeWork ($200M first-year revenue) and Configurator (55% shorter sales cycles); helped scale enterprise from 15% to 45% of total revenue.

Founding marketer at a Kleiner Perkins-backed mobile commerce company, acquired by Trax Retail.

• Built B2B marketing from the ground up across product marketing, events, PR, demand generation, and sales enablement, helping position the company for acquisition.
• Supported consistent 30% YoY revenue growth, expansion into 5 new verticals, and 15+ product launches.

B.A. in Political Economy · Minor in Global Poverty & Practice