An outcome-driven launch framework, proven on a Tier 1 release

The situation

Product launches at Diligent shipped without clear success metrics or ownership, so nobody could say whether a launch worked or what the R&D investment returned. The Minutes launch, the first Tier 1 release under a new methodology, needed a structured approach with defined metrics and cross-functional alignment from day one.

What I did

• Established a comprehensive, tiered product launch framework with defined marketing tactics, required assets, and success metrics across commercial, customer, and performance categories.
• Set quantifiable 30, 60, 90, and 120-day targets before launch day.
• Led cross-functional coordination across product, marketing, sales, and customer success, with detailed segment strategies and persona-specific messaging.
• Produced the enablement layer: commercial training, sales decks, email templates, and help center content.
• Executed the launch through customer success webinars, dedicated email campaigns, and sales training.

The result

The framework changed how Diligent approached launches: measurable outcome tracking, named owners, and cross-functional alignment became the standard for every release. It gave the company something it had never had, a defensible answer to what its product investments actually return.