A strategic narrative and content engine for open-source voice AI

The situation

As an early-stage company, Ultravox needed to establish credibility with developer audiences while building the operational infrastructure for targeted marketing and sales motions. Without a high-signal customer story, clear messaging frameworks, or visibility into product usage, inbound demand was hard to accelerate and the growing user base was hard to activate.

What I did

• Conducted stakeholder interviews and facilitated a strategic narrative workshop to align leadership on vision, product value, and competitive positioning.
• Developed a strategic narrative and a narrative arcs framework that lets the team tailor messaging by audience and channel across every go-to-market activity.
• Worked with Ultravox's designer to revamp the website, translating the narrative into homepage messaging, product pages, and use case content with clear conversion paths for both developer and business audiences.
• Interviewed 11x to develop a flagship case study: gathering inputs, drafting content, navigating approvals, and building the landing page content.
• Created a multi-channel distribution plan with email campaign briefs and social variations tuned for each audience.

The result

This project gave Ultravox its foundational product marketing infrastructure: a narrative the whole company can execute against, and a repeatable system for customer storytelling. The launch campaign hit a 38% email open rate and 24% click-through across segmented audiences, and the improved conversion paths drove a 45% increase in qualified leads within 60 days.