14+ years across product marketing, go-to-market, and growth, from early-stage startups to late-stage enterprises. I work embedded with founders and executive teams at PE and VC-backed companies.
Anyone can generate endless content now, and most of it says nothing, because it was written without ever talking to a customer. Buyers feel that sameness, recognize the slop, and increasingly get AI-driven recommendations before a sales conversation ever starts.
In order to differentiate yourself, and reach your target buyer, you need real customer evidence, sharp positioning, and human judgment to bring it all together.
As an AI-native operator, I build the systems, the context and the content. But the core of the work stays human: having the conversations, adjusting interviews in real time to get better answers, then putting all of the pieces together so it's useful across product, sales and marketing. That can look like messaging and positioning, case studies, interactive content, and product feedback that shapes the roadmap. Someone who knows how all those pieces fit together cannot be outsourced to AI.
I interview your customers, your prospects, and subject matter experts on your team, then turn what they say into sharper messaging and positioning, product feedback, and content to help you win.
Customers, prospects, win/loss, churned accounts, and SMEs on your team. Structured conversations to uncover actionable insights.
All conversations are synthesized into patterns: what buyers care about, how they decide, and opportunities for product or service improvement.
The findings become your story: positioning, messaging, and a narrative that gets translated across sales, marketing and the product.
Case studies, proof points, and interactive websites that support the entire customer journey, designed to fill gaps in your process and drop-offs in your funnel.
I don't hand over a deck and leave, but create deliverables that your team can own such as interactive websites and case study pages, dashboards, and the workflows and systems that manage customer feedback, content ideas, and performance over time. The research compounds because the infrastructure holding it keeps working after I'm gone. I run it as a fractional monthly program.
Voice of the customer is where most engagements start, but I plug in wherever the business needs it most. Every engagement is embedded: I work as a strategic extension of your team, usually 10 to 12 hours a week on a monthly retainer with a three-month minimum.
Strategic narrative, category framing, and messaging frameworks tailored by audience and channel.
Market mapping, competitive intelligence, and battlecards your sales team will actually use.
Pricing structures and packages aligned to customer segments, use cases, and value delivered.
Content engines that produce launch, demand, and sales content at startup speed without sacrificing quality.
Training, collateral, and sales plays built with commercial teams, tested in real deals.
Tiered launch frameworks with clear success metrics, cross-functional ownership, and 30/60/90-day accountability.
The context, workflows, and tooling that make all of the above faster and cheaper every month.
I have spent 14+ years building and scaling product marketing at B2B companies. I was the first B2B marketing hire at Shopkick and built the function through acquisition. At WeWork I was the founding member of enterprise product marketing as that business grew from 15% to 45% of revenue, and I later pitched and led a global property marketing team of 15. At Diligent I led the product marketing shift from a single product to a multi-product governance platform, and at Sojern I led the product marketing team through the company's transition into a travel marketing and data platform.
Since 2024 I have consulted with PE and VC-backed startups across AI infrastructure, voice AI, data intelligence, and B2B SaaS, working directly with founders and executive teams as an embedded partner. I approach product marketing with an owner's mindset: responsible for the outcome, not just the deliverable.
I live in Nashville with my family.
WeWork
Diligent
Sojern
Shopkick
Arch
Ultravox
Vast.ai
beehiiv
Unacast
Venntel
Docket
Anova
Anatomy Financial
Apprentice
Wpromote
Six different engagements turning customer and market insight into growth.
Sixteen months embedded with a pre-revenue founding team, testing positioning concepts, product directions, and audiences in market until the motion emerged that signed the first design partners.
Built the strategic narrative, messaging frameworks, and content engine for an open-source voice AI platform, then translated it into a website revamp and flagship case study.
Ran the first formal customer research program for a $30M ARR GPU marketplace moving upmarket, and turned the interviews into five net new case studies, an ICP, and a lifecycle marketing plan.
Rebuilt hotel segmentation from an arbitrary SMB and enterprise split into five segments based on how hotels actually buy, then repositioned the platform, solutions, and GTM around them.
Pitched, funded, and led a global property marketing function of 15 that repositioned WeWork against traditional landlords for enterprise buyers.
Designed an outcome-driven, tiered product launch framework and ran the first Tier 1 release through it, with metrics and ownership defined before launch day.
"Julia is one of the highest-performing members of the Marketing team, respected by her peers and her partners alike. She drove several strategic initiatives that have contributed to meaningful business outcomes, and built mutually-beneficial partnerships across various functions, from Enterprise Sales and Strategy to Central Growth to Technology."
Indy Sen · VP of Product Marketing, WeWork
[Testimonial from Jake or Eleanor at Arch - Julia is collecting]
[Name] · Arch
[Testimonial from Dave or Gina - Julia is collecting]
[Name] · Sojern
[Testimonial from Scott - Julia is collecting]
Scott [Last name] · [Title, company]
If you are building something in AI or enterprise software and need a marketing partner who can move fast, think systemically, and execute at a high level, I would love to hear from you.