14+ years of product marketing across startups from pre-seed to growth stage. I work embedded with founders and executive teams at PE and VC-backed companies, Series A through C.
Buyers shortlist vendors through AI answers before they ever land on your website. Sales conversations start later and better informed. And now that anyone can generate endless content, most of it says nothing, because it was written without ever talking to a customer.
What is scarce now is not production. It is knowing what to say: real customer evidence, sharp positioning, and the judgment to cut what does not matter. That is the work I do. I use AI everywhere it makes the work faster, including the content and systems I build for you, and I keep the human parts human: the interviews, the insight, and the call on what your story should be.
Your customers will tell you exactly how to win. Someone has to ask them. I interview your customers, your prospects, and the people in your market who chose someone else, and I turn what they say into the things your company needs most: sharper messaging and positioning, honest product feedback, and content written in the words buyers actually use.
Customers, prospects, win/loss, churned accounts, and voices from the wider market. Structured conversations that earn honest answers.
Every conversation synthesized into patterns: what buyers care about, how they decide, the exact words they use, and where the product falls short.
The findings become your story: positioning, messaging, and real answers to the objections your sales team hears every week.
Case studies, proof points, and pages in your customers' own language, structured so AI answer engines surface them, plus feedback your product team can actually build from.
I don't hand over a deck and leave. I work AI-native and build in Claude Code, so deliverables can be living things: interactive websites and case study pages, dashboards, and the workflows and systems that manage customer feedback, content ideas, and performance over time. The research compounds because the infrastructure holding it keeps working after I'm gone.
This is the engine behind the work below. Vast.ai's 333% lead growth started with customer interviews. Ultravox's flagship case study started with one conversation. I run it as a fractional monthly program.
I cover the full product marketing spectrum and plug in wherever the business needs it most. Every engagement is embedded: I work as a strategic extension of your team, usually 10 to 12 hours a week on a monthly retainer with a three-month minimum.
Strategic narrative, category framing, and messaging frameworks tailored by audience and channel.
Customer interviews, win/loss analysis, segmentation, and ICP development grounded in what buyers actually say.
Market mapping, competitive intelligence, and battlecards your sales team will actually use.
Pricing structures and packages aligned to customer segments, use cases, and value delivered.
Content engines that produce launch, demand, and sales content at startup speed without sacrificing quality.
Training, collateral, and sales plays built with commercial teams, tested in real deals.
Tiered launch frameworks with clear success metrics, cross-functional ownership, and 30/60/90-day accountability.
The context layers, workflows, and tooling that make all of the above faster and cheaper every month.
WeWork
Diligent
Sojern
Shopkick
Arch
Ultravox
Vast.ai
beehiiv
Unacast
Venntel
Docket
Anova
Anatomy Financial
Apprentice
Wpromote
Five projects, five different points on the product marketing spectrum. Each one built something the team still runs on.
Sixteen months embedded with the founding team: the positioning system, the GTM engine, and client engagement lead on both enterprise accounts that carried the company's revenue.
Built the strategic narrative, messaging frameworks, and content engine for an open-source voice AI platform, then translated it into a website revamp and flagship case study.
Ran the first formal customer research program for a $30M ARR GPU marketplace moving upmarket: interviews, segmentation, ICP, case studies, and a lifecycle marketing plan.
Pitched, funded, and led a global property marketing function of 15 that repositioned WeWork against traditional landlords for enterprise buyers.
Designed an outcome-driven, tiered product launch framework and ran the first Tier 1 release through it, with metrics and ownership defined before launch day.
"Julia is one of the highest-performing members of the Marketing team, respected by her peers and her partners alike. She drove several strategic initiatives that have contributed to meaningful business outcomes, and built mutually-beneficial partnerships across various functions, from Enterprise Sales and Strategy to Central Growth to Technology."
Indy Sen · VP of Product Marketing, WeWork
[Testimonial from Jake or Eleanor at Arch - Julia is collecting]
[Name] · Arch
[Testimonial from Dave or Gina - Julia is collecting]
[Name] · Sojern
[Testimonial from Scott - Julia is collecting]
Scott [Last name] · [Title, company]
Product marketing fundamentals transfer across markets, and I have gone deep in a few of them.
Travel is a personal specialty: I led product marketing at Sojern, the travel marketing platform, and I advise in the travel industry today. If you are building a travel platform or brand, I speak both languages.
I have spent 14+ years building and scaling product marketing at B2B companies. I was the first B2B marketing hire at Shopkick and built the function through acquisition. At WeWork I was the founding member of enterprise product marketing as that business grew from 15% to 45% of revenue, and I later pitched and led a global property marketing team of 15. At Diligent I led the product marketing shift from a single product to a multi-product governance platform, and at Sojern I led the product marketing team through the company's transition into a travel marketing and data platform.
Since 2024 I have consulted with PE and VC-backed startups across AI infrastructure, voice AI, data intelligence, and B2B SaaS, working directly with founders and executive teams as an embedded partner. I approach product marketing with an owner's mindset: responsible for the outcome, not just the deliverable.
I live in Nashville with my family.
If you are building something in AI or enterprise software and need a marketing partner who can move fast, think systemically, and execute at a high level, I would love to hear from you.