I help founders and executives of AI and B2B SaaS startups who are seeking to differentiate themselves, give the right buyers the information they need to progress through the funnel, prove out impact, build repeatable GTM systems, and create lasting relationships with their customers to win and grow.
I work best when the company needs senior product marketing leadership but does not need or want a full-time executive hire. Before consulting, I built and scaled product marketing at Shopkick, WeWork, Diligent, and Sojern. Since 2024 I've partnered with PE and VC-backed teams across AI infrastructure, voice AI, data intelligence, and B2B SaaS. I live in Nashville with my family.
WeWork
Diligent
Sojern
Shopkick
Arch
Vast.ai
beehiiv
Unacast
Venntel
Docket
Anova
Anatomy Financial
Apprentice
Wpromote
Anyone can generate content now, and most of it looks and reads the same. Buyers are confused and don't know who to trust. In order to differentiate yourself, and reach your target buyer, you need real customer evidence, sharp positioning, and human judgment to bring it all together. But with leaner teams and competing priorities, the teams pulling ahead are building GTM infrastructure: shared context, repeatable workflows, and systems that improve every month.
I interview your customers, your prospects, and subject matter experts on your team, then turn what they say into sharper messaging and positioning, product feedback, and content to help you win.
Customers, prospects, win/loss, churned accounts, and SMEs on your team.
Conversations synthesized into patterns: what buyers care about, how they decide, and where the product can improve.
The findings become your story, translated across sales, marketing and the product.
Case studies, proof points, and interactive websites that support the customer journey and fix drop-offs in your funnel.
I don't hand over a deck and leave, but create deliverables that your team can own such as interactive websites and case study pages, dashboards, and the workflows and systems that manage customer feedback, content ideas, and performance over time. The research compounds because the infrastructure holding it keeps working after I'm gone.
Six different engagements turning customer and market insight into growth.
Sixteen months embedded with a pre-revenue founding team, testing positioning concepts, product directions, and audiences in market until the motion emerged that signed the first design partners.
Built the strategic narrative, messaging frameworks, and content engine for an open-source voice AI platform, then translated it into a website revamp and flagship case study.
Ran the first formal customer research program for a $30M ARR GPU marketplace moving upmarket, and turned the interviews into five net new case studies, an ICP, and a lifecycle marketing plan.
Rebuilt hotel segmentation from an arbitrary SMB and enterprise split into five segments based on how hotels actually buy, then repositioned the platform, solutions, and GTM around them.
Pitched, funded, and led a global property marketing function of 15 that repositioned WeWork against traditional landlords for enterprise buyers.
Designed an outcome-driven, tiered product launch framework and ran the first Tier 1 release through it, with metrics and ownership defined before launch day.
The workstreams behind the situations above, available inside the flagship program or as focused engagements.
Make the market story unmistakable.
Build around real buyer evidence.
Win more of the comparisons that matter.
Connect value, segments, and commercial model.
Produce useful GTM content at operating speed.
Give sellers a story they can use in live deals.
Turn launches into accountable growth moments.
Build compounding GTM infrastructure.
"Julia is one of the highest-performing members of the Marketing team, respected by her peers and her partners alike. She drove several strategic initiatives that have contributed to meaningful business outcomes, and built mutually-beneficial partnerships across various functions, from Enterprise Sales and Strategy to Central Growth to Technology."
Indy Sen · VP of Product Marketing, WeWork